Access Education
Challenge
One of the key players in the B2B SaaS market, The Access Group, sought out Tank’s support to generate leads for its education division, which specialises in the HR, finance and payroll tech which keeps schools running efficiently.
Solution
For two years, we have managed the social media channels for The Access Group’s Education division.
Focussing on a strategy to engage with school business managers and senior education leaders, our goal has been to raise awareness and directly reach
this audience.
A mix of engaging content on LinkedIn, with direct influencer mentions on Twitter, built a network of loyal followers – many of whom are now brand advocates for the software.
Results
34.5k
Over 34,500 impressions on LinkedIn in first eight months of 2021.
142%
Increase of 142% in YOY impressions during those same eight months.
100s
We’ve created 100s of unique social media content since working with the team.
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