Contensis
Challenge
Contensis, an enterprise, headless content management system by Zengenti, powers high profile institutes such as the Ordnance Survey, the NHS and King’s College London.
Breaking into the private sector was vital for achieving the next phase of growth. And, with more big companies stepping up their digital transformation strategies, the team wanted to position Contensis as an expert partner.
Solution
Using its expertise and experience in B2B SaaS, Tank’s content studio built and delivered a content campaign – with a long-form yet digestible e-guide at its core.
This downloadable resource – called Avoiding the Cliff Edge: Why Digital Transformation Should Be Agile – tackled some of the most common barriers to digital change for enterprise, and included expert insights, practical tips and case studies.
Results
400
Over 400 downloads and counting – Contensis’s best ever result for a long-form content piece.
273
273 downloads from private sector organisations – the key target for this campaign.
73%
Of all downloads were marketing qualified leads.
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