Tachmed
Challenge
Tachmed, a health tech company determined to bring democratic, accessible and precise healthcare to the masses, needed to grow its brand awareness for potential investors – whilst building itself as an authoritative voice within the health tech industry.
Solution
Tank used Tachmed’s expertise to position the business as a changemaker and force for good. Thought leadership articles explored how digital diagnostics technology gives people control of their own health, made more accessible through Tachmed.
Our PR activity also secured shorter industry comments in health tech and technology press, as well as industry conference speaking slots.
Results
We secured key stakeholders a slot on the Growth Stage at the Bits and Pretzels Health Tech conference in Munich – which involved a short presentation, demo video and Q&A.
We also helped Tachmed’s product manager be shortlisted for the KPMG Tech Innovators event, this involved another presentation and Q&A with an expert panel of judges.
20+
Pieces of thought leadership features secured over six months.
3m+
Estimated readership following coverage in tier one publications such as Authority Magazine, TechRound, Digital Health and Healthcare Digital.
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