Versaclimber X Marnie Swindells
Challenge
The Versaclimber is a vertical climber cardio machine used across a number of sporting disciplines such as tennis, basketball rugby and more. It is used by the sporting elite and celebrities such as Andy Murray, LeBron James, Lady Gaga and Jake Gyllenhall.
The people that know about the machine love it, but we needed to reach new audiences, especially those that are into fitness but do not train at a professional level.
Solution
Tank approached the 2023 winner of BBC One’s The Apprentice, Marnie Swindells, who founded BRONX boxing gym with Lord Sugar’s investment.
We coordinated a one year loan of a Versaclimber machine to the gym, as well as an interview with Marnie, covering her time on The Apprentice, how the Versaclimber will add value to her boxers’ training and her experience of being a woman in a male-dominated industry. This was content with longevity that we could repurpose to keep the partnership fresh and up-to-date with national days and discussions.
Results
58,262
Accounts reached.
120,838
Impressions gained.
32,540
Video plays.
90%
Increased viewership of non-followers on the Versaclimber Instagram channel.
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