The crucial role of agencies in influencer marketing
Influencer marketing is booming, especially here in the UK, with projected spending hitting a hefty £896 million in 2024. Brands ...
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Navigating the Influencer Landscape: Insights from PRWeek UK’s #Influencer360
Does it feel like you’re in a whirlwind trying to keep up with influencer marketing trends? You’re not alone. PRWeek ...
EdTech brands and the rise of the education influencer
It seems that no corner of the industry has managed to avoid the influence of the influencer. With educators across ...
Why your tech PR strategy needs to include B2B influencers
I think it is fair to say that we have hit peak influencer. It seems impossible to make it down ...