Improve ecommerce conversion rates with these five tips.

Whether you operate a pure-play online store or operate a combination of physical and online retail, you need to invest in a steady stream of marketing and communications to remain competitive and maximise your ecommerce conversion rates. In doing so, your business will benefit by ensuring your store remains within your potential customers’ conscience and increases the chances of making a sale.

Successful retail and ecommerce marketing comes through reaching the most significant number of customers, building your brand awareness with them, and communicating what it is that sets you apart from the competition. Do these things successfully, and you will begin to attract more customers and grow your sales.

No matter the size of your retail business, there are several strategies to suit your budget. Here, we will cover five strategies to consider, helping you make the best choice for your business.

Pursue partnership opportunities to drive brand awareness.

Seeking opportunities to partner with complementary businesses and brands can provide a route to tap into new audiences and provide new and exciting products to your existing customers.

Creating simple, clever propositions is key to ensuring this strategy delivers for your business. By avoiding overcomplication, new customers are more likely to recall positive experiences with your brand in the future, increasing sales opportunities.

As ever with partnerships, take care to ensure that the brands you look to collaborate with fit with your own. The result of an ill-judged collaboration that fails to resonate with your audience could work against your growth objectives rather than contribute to them.

Host in-person events to meet customers face to face.

If you are a pure-play ecommerce brand, finding ways to host in-person events can create new value propositions for your existing customer base. Additionally, it will create new routes for potential customers to discover and learn about your brand.

Attending local shows or hosting a pop-up store not only creates an opportunity for potential customers to experience your products in person, but it creates an opportunity to communicate to your fans online. 

In addition to targeting local communities through the location of your pop up, a curated series of events can act as an anchor to attract existing customers from further afield interested in learning more about your business.

Engage with your local business community.

Even the largest ecommerce traders can tap into the trend for localisation, creating new products that are personalised to audiences based on their location. For this to be successful, however, it is essential to ensure that collaboration with local businesses is founded in authenticity and makes sense to your audience.

In addition to contributing to your brand growth, it helps local economies too. According to Huffington Post research, collaborating with local businesses has generated 70 per cent more local economic activity per square foot than big box retail.

These hyper-localised collaborative campaigns generate many precious communications and marketing opportunities, from co-branded social to local press campaigns.

Reach new audiences with your products through social media.

Social media provides a vast number of routes to reach and engage your existing and new audiences. Rapidly innovating platforms offer many opportunities to create engaging content that can boost traffic to your site and increase your ecommerce conversion rates.

Engagement is the key to success, so look to invest in highly visual content. Good quality photography and entertaining video content are crucial to communicate your message and perform well on the platforms.. 

Sustained audience growth and increasing sales conversions are the benefits of consistently posting quality content across your socials. So ensure you are investing in production regularly and keep up with seasonality and changing trends.

Tap into influencer talent to help boost ecommerce conversion rates.

Looking to influencer talent is an excellent way of reaching pockets of highly engaged audiences that can become customers of your brand. Much as collaborating with partner brands can offer your brand a new route. There is an art to partnering with the right influencers.

While it is tempting to push for the largest audiences, engagement is vital when working with influencers. Often approaching several micro-influencers (those with followings around 1,000) can prove a profitable strategy when you are looking to establish your retail brand among new potential customers.

To ensure the greatest success, campaigns should be as authentic as possible. Trusting the influencer partner to create branded content around their style will most likely generate positive responses from their followers.

Is your ecommerce business looking to convert more customers as part of a new growth strategy? Get in touch with our specialist retail team to discuss how Tank can help you achieve your sales goals and grow your business online. Meet them over on the team page, or give them a call on 0115 958 9840.