Dave

Client Strategy Director //

Reared in full-service account handling, adopted by the digital world. Prodigal son, parameter pusher and tactician. Derby.

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No one remembers the brands with the best white papers

Close up of shredded paper fills the image.

No one remembers the brands with the best white papers

No, I’ve not gone mad. And yes, I stand by that headline. There is a huge strategic culture clash to ...

The right time to bring in a strategic agency partner

A toy character of stormtrooper stands next to a toy drawing board. They have a paint brush in one hand ready to paint a strategy.

The right time to bring in a strategic agency partner

The foundation of good marketing is a compelling idea. Whatever the medium, this idea has to be credible, authentic and ...

Put people at the heart of Strategy

Two employees from marketing agency Tank sit shoulder to shoulder. They sit on the back of a red sofa in front of a window. They both have laptops on their laps and look like they are comparing notes.

Put people at the heart of Strategy

The rise of Skynet is some way off but I’m seeing a distinct lack of human finesse in modern marketing. ...