The Access Group (needs approving)
Challenge
One of the key players in the B2B SaaS market, The Access Group, sought out Tank’s support to generate leads for its education division, which specialises in the HR, finance and payroll tech which keeps schools running efficiently.
Solution
For two years, we have managed the social media channels for The Access Group’s Education division.
Focussing on a strategy to engage with school business managers and senior education leaders, our goal has been to raise awareness and directly reach this audience.
A mix of engaging content on LinkedIn, with direct influencer mentions on Twitter, built a network of loyal followers – many of whom are now brand advocates for the software.
Results
34.5k
Impressions on LinkedIn during the first eight months of the campaign.
142%
YOY increase in impressions during those same eight months.
100's
Of unique social media content created by Tank since working with the team.
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