Affinity
Challenge
Affinity, a creative software provider, needed support for the global rollout of its new V2 package. Tank was to design and deliver a strategic lead generation and PR campaign to announce and drive sales of the software.
Solution
Tank delivered a localised multi-channel strategy across Google Search, Google Display, Google Shopping, Facebook, and Instagram over a three-month period.
Campaigns were built to target clearly defined audiences across 10 countries in four languages, driven by the careful creation of over 3,200 ads – all with specific and localised design, messaging and calls to action.
Tank was also the lead agency, coordinating with Japanese, French and German-speaking PR professionals, to activate an integrated PR launch campaign and ongoing thought leadership activity.
Results
7X
ROAS as an average across all channels in just three months.
370+
Pieces of media coverage across six countries - including pickup by The Guardian, TechRadar, T3 and Engadget.
£30m
The V2 launch contributed to the company exceeding £30m annual revenue for the first time.
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