Affinity, a creative software provider, needed support for the global rollout of its new V2 package. Tank was to design and deliver a strategic lead generation and PR campaign to announce and drive sales of the software.


Tank delivered a localised multi-channel strategy across Google Search, Google Display, Google Shopping, Facebook, and Instagram over a three-month period.

Campaigns were built to target clearly defined audiences across 10 countries in four languages, driven by the careful creation of over 3,200 ads – all with specific and localised design, messaging and calls to action.

Tank was also the lead agency, coordinating with Japanese, French and German-speaking PR professionals, to activate an integrated PR launch campaign and ongoing thought leadership activity.



ROAS as an average across all channels in just three months.


Pieces of media coverage across six countries - including pickup by The Guardian, TechRadar, T3 and Engadget.


The V2 launch contributed to the company exceeding £30m annual revenue for the first time.

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