Ipsos Retail Performance
Challenge
Ipsos Retail Performance is the UK’s leading authority on retail footfall. Working with Tank, Ipsos wanted to raise its profile and generate brand awareness in both UK and North America, which included an increase in search visability.
Solution
We manage the media relations for the monthly Retail Traffic Index (RTI) and its accompanying weathermap infographic. Using our relationships with retail journalists and social media management, we make sure that Ipsos Retail Performance is an authority at the front of journalists’ minds for a steady stream of footfall data, expert insight and commentary on retail.
Expanding on our relationships in retail media, we have then been able to use Google Trends data to create a campaign around the growth of veganism in the US. We created a landing page, showing how attitudes to veganism have changed in each US state over the last 15 years — with Oregon embracing it the most.
Results
We have acted as kingmaker for Ipsos Retail Performance with the RTI becoming the media’s go-to barometer for retail footfall. Supported with regular trade coverage, the brand and its expertise are not only being put in front of the general public, but also key decision makers at target retailers.
100+
Major pieces of national coverage achieved since initial launch.
588
New and unique referring domains, with 84% of those using a follow link.
110%
Increase in referral traffic during the campaign launch.
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