KPMG/Ipsos Retail Think Tank
Challenge
The ten leading individuals that shape and comment on the UK retail market meet quarterly as members of the KPMG/Ipsos Retail Think Tank (RTT). With representation including the likes of KPMG, Ipsos Retail Performance, Barclays and ING, as well as prominent independent analysts such as Nick Bubb, the RTT is the leading authority on retail. Getting their expertise into the media is our job.
Solution
Meeting with the members every quarter, we get into their heads for insight and opinion on what makes the retail industry tick. This knowledge is crafted into updates on the state of UK retail health. Backed up with regular comment throughout the year in nearly every national media outlet, the RTT is always front of mind of any retail journalist.
Results
Worldwide recognition, as simple as that.
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