Mojo Mortgages
Challenge
Following its recent acquisition by RVU (owners of Uswitch, Confused.com, and Money.co.uk), online mortgage broker Mojo Mortgages wanted to establish itself as a household brand name alongside its new family of brands.
However, compared to its counterparts, its backlink profile was limited both in size and scope – no surprise given the specific focus of the business in providing free online mortgage advice.
Solution
With the focus on improving the visibility of mortgage broker-specific keywords including ‘online mortgage broker’ and ‘online mortgage advice’, Tank took a relevancy-led approach to digital PR and link acquisition to deliver mortgage-focused campaigns to drive a consistent injection of new links into the domain.
Our first campaign with Mojo took existing salary data from the Office of National Statistics (ONS) and Zoopla to establish where in the UK really was the most and least affordable for first-time buyers.
Results
50+
Pieces of coverage from popular national and regional titles.
45
Referring domains, which included Yahoo, MSN and Which?.
300%
Above the client’s SEO-driven link building targets and KPIs.
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