Motorfinity
Challenge
Following the launch of its two new websites, Motorfinity UK and Motorfinity Leasing, the team at Motorfinity came to TANK to help create a keyword strategy and implement on-page SEO tactics that would see it climb up the rankings.
Tank were also tasked with helping Motorfinity UK rank for the target keyword ‘NHS car discounts’, as well as overall organic visibility for the brand amongst wide B2C and B2B audiences.
Solution
The SEO team started with a full audit of both websites, a keyword discovery stage and an analysis of competitors that appeared within the target SERPs. From this, they were able to see the gaps that needed filling to give the site a strong base from which to improve its search rankings.
Tanks digital PR and SEO teams then worked together to funnel link equity into Motorfinity’s key pages. We created a number of automotive digital PR campaigns to increase the number of quality referring domains from national, regional and vertical B2B trade press. These campaigns examined all aspects of modern motoring, zoning in on drivers’ frustrations and needs. They also revealed data around topical issues, gave money-saving advice for motorists and lobbied for change.
Results
70+
Keywords now hold their own on page one, compared to having zero presence before.
#2
Peaked at position two in Google for the keyword 'NHS car discounts' keyword (after previously not ranking).
291
New links acquired from 308 pieces of media coverage in the first eight months.
3m
More impressions within Google compared to before we started, with almost twice the number of clicks.
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