Motorfinity (Digital PR)
Challenge
We were tasked with helping Motorfinity UK rank for the target keyword ‘NHS car discounts’. At the same time, we also needed to improve overall organic visibility for the brand amongst wide B2C and B2B audiences.
Solution
To do this, our digital PR and SEO teams worked to funnel link equity into Motorfinity’s key pages. We created a number of automotive digital PR campaigns to increase the number of quality referring domains from national, regional and vertical B2B trade press.
These campaigns examined all aspects of modern motoring, zoning in on drivers’ frustrations and needs. They also revealed data around topical issues, gave money-saving advice for motorists and lobbied for change.
Results
#2
Peaked at position two in Google for the keyword 'NHS car discounts' keyword (after not previously ranking).
291
New links acquired from 308 pieces of media coverage in the first eight months.
DR 56
Average domain rating (56) from all new linking domains.
3m
More impressions within Google compared to before we started.
Tell us about your project...