Motorfinity (SEO)
Challenge
Following the launch of its two new websites, Motorfinity UK and Motorfinity Leasing, the team at Motorfinity came to TANK to help create a keyword strategy and implement on-page SEO tactics that would see it climb up the rankings.
Solution
We started with a full audit of both websites, a keyword discovery stage and an analysis of competitors that appeared within the target SERPs. From this, we were able to see the gaps that needed filling to give the site a strong base from which to improve its search rankings.
Over the following months, we worked closely with Motorfinity’s developers on technical recommendations, whilst building new pages, improving content and ensuring all the keyword targeting was clean without crossover.
Results
70+
Keywords now hold their own on page one, compared to having zero presence before.
31
Of those keywords sustaining top three positions.
90%
Increase in overall organic search impressions.
65%
Increase in overall organic clicks from all keywords.
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