Parker and Farr
Challenge
Once you have sat on a Parker and Farr sofa, nothing else will suffice. The luxury furniture retailer needed a PR agency of equal calibre to build awareness of its new handcrafted collection.
Solution
By highlighting the heritage and craftsmanship that goes into each piece of furniture, we positioned the brand as the pinnacle of English elegance within the consumer press. An exclusive launch event in Mayfair attracted VIPs, buyers and interior designers to rediscover the brand. We also used our social media skills to create engaging campaigns like ‘Tweet the Seat’.
Results
>We helped Parker and Farr raise its profile in the media and ultimately sell more sofas. To prove it worked, Parker and Farr opened its first ever stand-alone store, based on the exclusive King’s Road, London.
Tell us about your project...