After a competitive pitch, Red Bull chose Tank to promote its nine-hour celebration of Afro-Caribbean and bassline music at Nottingham’s Caribbean Carnival. Our job was simple, get as many people there as possible.
Alongside the official line-up announcement, we whet the appetite of the media and target demographic by hosting a Carnival Countdown party in Nottingham. Featuring performances from a number of the line-up acts, a jerk chicken BBQ and an endless supply of Red Bull, over 150 people braved the hottest day of the year to embrace carnival spirit.
Our high energy campaign achieved over 100 pieces of coverage across print, broadcast and online media. When headliner Artwork took the stage, almost 6,000 people had been through the gate, doubling the number of visitors from the previous year.
Tell us about your project...