After a successful UK campaign, own-brand retail specialist Solutions for Retail Brands (S4RB) challenged Tank to attract clients of equally titan proportions for its US division. With the objective of making noise in key US trade titles, our goal was clear from the outset – explain what it does, provide thought leadership and sell its services Stateside.
By moulding S4RB’s US leadership team into credible thought leaders, we began making its presence known in all the right places. Through press releases, thought leadership, interviews and podcasts, we created opinion, added value, and ensured S4RB’s key messages were heard loud and clear in the sought after American trade press.
In just a short space of time, S4RB is now a ‘go to’ name in the US media for all things own brand. Some of the country’s biggest retailers came knocking, too – including one simply citing our content to kick start a sales introduction.
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