Throstlenest Saddlery
Challenge
Throstlenest Saddlery crafts and sells exquisite equestrian goods from its rural hideaway in the heart of South Yorkshire. Though its local reputation is unparalleled, building online awareness and repeat sales from a wider national pool of equestrian enthusiasts was proving arduous, due to resource restrictions within their internal marketing team.
Before we scaled their campaigns, our strategy focused on improving several inefficiencies within their account. We reviewed every campaign mechanism before making necessary data-informed adjustments, which included refinements to budgets and bids. These changes, carried out within the first 60 days, almost halved their previous media spend.
Through further work within their shopping feed, careful A/B testing, bid experiments and better segmentation of products, monthly sales and revenue was pushed higher than ever before, at a 45% lower monthly spend than before Tank got involved.
Solution
Before we scaled their campaigns, our strategy focused on improving several inefficiencies within their account. We reviewed every campaign mechanism before making necessary data-informed adjustments, which included refinements to budgets and bids. These changes, carried out within the first 60 days, almost halved their previous media spend.
Through further work within their shopping feed, careful A/B testing, bid experiments and better segmentation of products, monthly sales and revenue was pushed higher than ever before, at a 45% lower monthly spend than before Tank got involved.
Results
50%
Increase in Google Shopping conversion rates.
250%
Increase in year on year Google Shopping revenue.
45%
Decrease in monthly media spend.
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