Throstlenest Saddlery
Challenge
Throstlenest Saddlery crafts and sells exquisite equestrian goods from its rural hideaway in the heart of South Yorkshire. Though its local reputation is unparalleled, encouraging repeat online sales from a wider national pool of riding enthusiasts was proving arduous.
Solution
We initiated a two-pronged approach, using a canny mix of Pay Per Click and Google Shopping. We scoff at the notion that PPC needs to be expensive – it’s about being shrewd with competitive terms and keeping cost per click low.
Results
Tank’s strategy worked, with our PPC campaign increasing shopper conversion rates by 50%, while simultaneously halving the monthly media spend. Google shopping revenue swelled by almost 250% – proving the tangible impact that a killer digital strategy has on our clients’ profit margins. Throstlenest Saddlery now has incredible brand recognition in the market, and deservedly so.
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