Versaclimber, a fitness supplier, shifted its focus to organic growth to counter low-cost competitors trying to grab market share. To address this, it decided to concentrate on boosting organic visibility for target keywords related to their product, such as “climbing machine”


To boost links and authority into key product pages, Tank helped Versaclimber appeal to UK fitness trade press and fitness publications read by gym owners, personal trainers, and home users.

Tank created a campaign highlighting the “most Instagrammable” gyms in the UK. This not only provided linkable content but also caught the attention of key target gyms and potential customers.


The campaign was picked up instantly by two of the UK’s leading trade publications; Health Club Management and Workout magazines as well as getting plenty of interest across major regional publications including Wales Online.

This campaign alone built eight high quality and relevant links.

Tell us about your project...