Vestd
Challenge
Sharetech platform Vestd wanted to increase awareness of the power of sharing equity with employees through share schemes and position its SaaS platform as the go-to solution for business leaders. To do so, it needed to establish its voice as an authority in the press, as well as educating fast-growing businesses.
Solution
Our strategy combined brand PR activity to build long-term credibility and authority with founders and leaders at fast-growing businesses, alongside digital PR campaigns to strengthen Vestd’s organic presence.
We developed data-led stories and campaigns on topics like co-founder prenups, equity inequality and business investment to drive coverage in key target publications across national, business and trade media.
Results
200+
Media mentions over a two year period, including with The Times, Daily Mail, Sifted, UK Tech News and Startups.co.uk.
>50%
More than half of those media mentions contained links to the Vestd site, building search authority on target keywords.
33%
Increase in branded search clicks to the Vestd site - as a result of brand building activity and improved search rankings.
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