Victoria Centre
Challenge
Celebrating its 50th anniversary, Victoria Centre wanted to make a splash that would ripple across Nottingham and the surrounding counties, while attracting broader demographics, including the consistently renewing student population.
Solution
Tank worked alongside the central team to contact Nottingham celebrities and influencers to feature in monthly events across PR and social media, with one larger integrated campaign centering around internet legend, Charity Shop Sue.
Creating a stunt to name Charity Shop Sue as the centre’s ‘special retail advisor’, Tank worked on an integrated campaign to create a press announcement, media interviews and a day of filming to capture ten videos for all social channels, including Victoria Centre’s newly created TikTok.
Working together, the content definitely reached the broader audiences Victoria Centre wanted to target.
Results
450m
Aggregate readership from online news.
3m
Impressions across all channels.
23k
Pieces of media engagement generated.
1.7k
Followers gained across social media.
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