Digital marketing strategy
Our digital marketing strategy service includes
Digital marketing strategy explained
Even with the strain on budgets, many marketing strategies aren’t fit for purpose. Some have been sitting in a (metaphorical) drawer for years and don’t account for how much the world has changed. Others might fail to properly set out the businesses’ audiences and objectives, or have unrealistic expectations about what can be achieved with the resources they have. Lack of time, budget and expertise internally are usually why these strategies aren’t prioritised as much as they should be.
That’s where we can help.
How does Tank develop digital marketing strategies?
Our team of strategists will work closely with you to develop a plan with clear actions and measurable KPIs to help you achieve your goals.
But first we take a step back, immersing ourselves in your business so we can understand how our strategy will drive who you are as a brand. The tactics we suggest will help you achieve your marketing and business objectives, and will be continually reviewed and refined along the way.
Our strategies aren’t designed to stand still. They’re dynamic and can change in line with market conditions as needed. We’ll help you to understand and execute it on a daily basis, so that all your campaigns are joined up and deliver the best ROI.
Our digital marketing strategists
Leading Tank’s digital charge. 15+ years in digital marketing. Resident AI expert, gym devotee and Derby fan – all requiring unreasonable optimism.
Martin
Head of Digital
Tech PR whirlwind. Trade show global footprint world record holder. Burns dolls crafted from money and straw in his offshore tax haven, of a weekend.
Martyn
Head of Brand PR
Stupidly competitive at everything. Sport, leisure and fitness PR and marketing background. International racqueteer. Ponderer.
James
Head of Digital PR
Trained journalist with a background in local news. Wordsmith and eagle-eyed proof reader. Culture vulture, European explorer and runner.
Catherine
Head of Content
Enviably able SEO consultant. Less able pilot / chef. Undiscovered ‘Jamie Vardy’. Liverpool fan (until next two decade famine begins).
Jake
SEO Lead
Inked scribe with penchant for horror-based oddities. Enjoys a social media acknowledgement or two. Cutlery connoisseur: touch his spoon - you’re dead.
Stuart
Social Lead
Wizard of paid media and Google Ads. Insists he’s from Derbyshire but sounds like a native of Bolton. Golfist who runs further in a weekend than you walk in a month.
Scott
Paid Lead
Meticulous UX guru and semi-qualified neuroscientist. Coventry defector. Bakery fanatic. Spends her evenings watching foreign hockey matches and harvesting virtual crops.
Dani
CRO Lead
Ready to get started?
Some brands we’ve worked with
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Good to know
What is a digital marketing strategy?
A digital marketing strategy provides a clear roadmap to help you achieve your marketing goals. It sets out who the audience is (including their pain points), and the tactics that will be used to target them at different points in the buyer journey. These tactics – brand PR, PPC, digital PR, content, SEO, social media, and email – will vary depending on which channels are most effective.
All activity is measured against a set of agreed KPIs, and refined to deliver better results.
Why do you need a digital marketing strategy?
Almost every organisation today needs a good marketing strategy. More importantly, they need an effective one. Whatever the size of your business, this strategy allows you to allocate resources in the right areas, ensure consistent messaging across channels, and ultimately be able to see whether your campaigns are working or not. By making improvements, and checking you’re on track, you’re more likely to engage your audience and convert visits into leads, and leads into sales.
The differences between B2C and B2B PR.
Why outsource your strategy?
Lack of in-house resources, both time and skills, is one of the biggest reasons businesses don’t have an up-to-date strategy in place. Marketing teams are often so consumed with the day-to-day that they don’t have a chance to step back and think about how their strategy could be improved.
By outsourcing your strategy, you benefit from the time and expertise of people with experience designing strategies for businesses like yours. Choosing an agency that’s a leader in digital marketing and PR means you benefit from teams that develop strategies every day, and who know what tactics work best.
Do you work on a project basis or retainer basis?
We can work with you on a retained basis, either with a sole focus on strategy, or as part of a digital, brand PR, digital PR, content, or SEO retainer. We can also work with you on a project basis, following a rebrand or another major change.