Digital Marketing Strategy

When marketing teams are under pressure to deliver more, results matter.

Designed and executed well, a digital marketing strategy offers a clear direction on how best to find more of the right opportunities, steering your digital marketing budget and resources into the areas that will generate the best returns.

Crucially, it will do all of this while building an industry-leading brand profile that’s authoritative, credible and persuasive. With our roots in PR, we understand better than most how the strength of your brand contributes to your marketing and sales success.

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Digital marketing strategy explained

A digital marketing strategy is a roadmap that sets out your target market, objectives, tactics, budget and how you’ll measure your results. Without it, your campaigns are unlikely to deliver results.

We review your business goals, target audience, competitors – and more – to deliver a strategic plan that’s actionable and easy to understand.

It forms part of your wider marketing activity with recommendations on content, SEO, PPC, digital PR, brand PR and social media.

Even with the strain on budgets, many marketing strategies aren’t fit for purpose. Some have been sitting in a (metaphorical) drawer for years and don’t account for how much the world has changed. Others might fail to properly set out the businesses’ audiences and objectives, or have unrealistic expectations about what can be achieved with the resources they have. Lack of time, budget and expertise internally are usually why these strategies aren’t prioritised as much as they should be.

That’s where we can help.

Our approach-

How does Tank develop digital marketing strategies?

Our team of strategists will work closely with you to develop a plan with clear actions and measurable KPIs to help you achieve your goals.

But first we take a step back, immersing ourselves in your business so we can understand how our strategy will drive who you are as a brand. The tactics we suggest will help you achieve your marketing and business objectives, and will be continually reviewed and refined along the way.

Our strategies aren’t designed to stand still. They’re dynamic and can change in line with market conditions as needed. We’ll help you to understand and execute it on a daily basis, so that all your campaigns are joined up and deliver the best ROI.

We can work with you on a retained basis, either with a sole focus on strategy, or as part of a digital, brand PR, digital PR, content, or SEO retainer. We can also work with you on a project basis, following a rebrand or another major change.

What we can help with :

Brand awareness and lead generation

Competitor and marketing gap analysis

Audience research and buyer personas

Setting objectives and KPIs

The most successful businesses combine brand awareness that cuts through, with tailored and effective sales messages.

We’ll assess your reputation, before using our PR know-how to give your business the authority, trust and coverage that makes it stand out from your competitors and gives you an edge.

We’ll deliver people-centric strategies that connect businesses to their customers and create communities. They are informed by, and reflect, your brand values. They position you as experts in your industry, and build trust and positive sentiment.

It’s critical that any strategy assesses where your marketing is to-date, and how you stack up against your competition.

We’ll look at who your key competitors are, how they position themselves and how well they’re performing. We can conduct SEO, content, PR and social audits of both yours and their marketing activity to identify any new opportunities.

We’ll evaluate your performance to determine where you stand against your objectives. What are you doing? What are you not doing? Once we find out what’s missing, we’ll show you how to close these gaps.

Through workshops and commissioned research, we’ll work with you to understand your target market, and specifically who your audience is so you can serve them in the best way possible.

We’ll then work with you to define your buyer persona – and challenge assumptions – using data and research to understand their pain points, interests, motivations and behaviour.

If you’re not measuring your marketing, how can you be confident it’s having an impact?

Every activity has to be tracked and aligned to your business goals, with a clear direction of what’s next.

Once we understand your audience and objectives, we’ll set clear and measurable KPIs that empower your internal marketing teams, and align them behind a single strategic vision.

Ready to get started?

Discuss your next project

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Good to know -

Good to know

What is a digital marketing strategy?

A digital marketing strategy provides a clear roadmap to help you achieve your marketing goals. It sets out who the audience is (including their pain points), and the tactics that will be used to target them at different points in the buyer journey. These tactics – brand PR, PPC, digital PR, content, SEO, social media, and email – will vary depending on which channels are most effective.

All activity is measured against a set of agreed KPIs, and refined to deliver better results.

Why do you need a digital marketing strategy?

Almost every organisation today needs a good marketing strategy. More importantly, they need an effective one. Whatever the size of your business, this strategy allows you to allocate resources in the right areas, ensure consistent messaging across channels, and ultimately be able to see whether your campaigns are working or not. By making improvements, and checking you’re on track, you’re more likely to engage your audience and convert visits into leads, and leads into sales.

Why outsource your strategy?

Lack of in-house resources, both time and skills, is one of the biggest reasons businesses don’t have an up-to-date strategy in place. Marketing teams are often so consumed with the day-to-day that they don’t have a chance to step back and think about how their strategy could be improved.

By outsourcing your strategy, you benefit from the time and expertise of people with experience designing strategies for businesses like yours. Choosing an agency that’s a leader in digital marketing and PR means you benefit from teams that develop strategies every day, and who know what tactics work best.

Discuss your next project...

0115 958 9840

+44 (0)115 958 9840





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