Social media marketing services
Our social media service includes
What is social media marketing and how does it work?
The Jekyll and Hyde of communications is something that works for any and every business.
Social media marketing is a way to directly communicate with your audience, (mostly) without the middlemen of journalists and news organisations. A potent weapon in your marketing arsenal, it brings the ability to send an undiluted message to potential customers.
It does have a two-faced role. On one hand, organic posting enables natural communication between your brand and the people you’re trying to reach — a chance to show how your business works, what its people are like and, for B2B marketing, what it’s like to work with. For a B2C approach, it’s the perfect way to directly attract customers and showcase offers.
On the other hand, it is a paid advertising medium, representing the opportunity to target an audience far larger than your organic posts would alone.
In our role as a social media marketing agency, we can handle yours in one of two ways. Either by designing and running your campaigns for you, or by designing your campaigns and training your team to do it themselves.
Why do you need a social media marketing agency?
Social media is one of the most direct ways to access your market, but it’s a fickle one.
Social channel posts should be honest. In many ways, people expect to see behind the scenes of your business, and your social channels should lift the curtain a little to show what it’s really like.
So why use an agency for social media management, rather than keeping it in house? Simple; agencies are, by default, writers and creators – essential qualities for crafting social media content that people are going to engage with, follow and seek more of.
Our social media team helps to spark conversations online, uses content to change opinions and gets people to buy into a brand. As an increasing number of users devour news on social media, it is now a crucial avenue of communications that needs the same level of consideration as any other.
Our Experts
Inked scribe with penchant for horror-based oddities. Enjoys a social media acknowledgement or two. Cutlery connoisseur: touch his spoon - you’re dead.
Stuart
Social Lead
Casual mask maker with a culinary bent. Tourer of cities and arbiter of sartorial creativity. Walking directory of social media influencers.
Mollie
Social & Influencer Manager
Scholar of all things digital. Encyclopaedic knowledge of reality television but has never seen a film about a bespectacled wizard. Inexplicable phobia of mixing dolls and food.
Evie
Paid Media Specialist
Global citizen born in Hong Kong, now in Nottingham. Seasoned PR manager who readily dives into work tasks and restaurant menus. Has a predilection for upcycling old lamps.
Bex
Senior Account Manager
Leading Tank’s digital charge. 15+ years in digital marketing. Resident AI expert, gym devotee and Derby fan – all requiring unreasonable optimism.
Martin
Head of Digital
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Clients
- Featured
How social media fits into your wider marketing strategy.
It’s a mistake to think of social media as a separate entity, with its own rules, isolated from the rest of your brand.
Whatever your market, and whichever the channel, social media is most powerful when it’s aligned to the rest of your marketing activity. Mixed in as an omnichannel approach, this gives you a consistent tone of voice and a consolidated message.
Don’t forget, your audience may encounter your brand several times before they interact. A joined-up approach gives them the confidence that different people in your organisation communicate.
How do you define the audience for paid social media ads?
We can target people who have already visited clients’ websites. Our clients can speak to people who have an interest in their competitors. We can reach individuals with specific needs, interests, wants and budget – and make sales and raise awareness.
We create realistic plans based on meeting client’s KPIs. We run social advertising campaigns, large and small, for our clients, plus we stand by some of the largest UK brands, supporting their marketing teams so that they can get the best ROI.
What Tank will bring as a social media marketing agency?
We’ve led the development of social media strategies for some of the UK’s leading consumer and corporate brands. These have included banks, high street opticians and national pet food brands.
We’re goal-orientated and certainly don’t believe in posting for the sake of it. All of our strategies are designed with measurement methods to assess their effectiveness in the real world, and also to help with the development of the client teams implementing them.