June 7, 2019 |

Nottingham digital PR agency Tank, has been appointed as the European PR agency of US global robotics technology company, Bossa Nova, to support its European business.

The San Francisco based company deploys fully-autonomous retail service robots found in some of the world’s biggest supermarkets, to improve customer experience and efficiencies in bricks and mortar stores.

Tank will work with the Silicon Valley company’s Sheffield based team to help further establish the brand as a robotics and data leader in the European grocery retail space, and ensure that the brand’s voice is at the forefront of European AI discussion.

“Tank impressed us with its genuine excitement and desire to be our PR partner. We were struck by its honest and straight-talking approach to working together. We look forward to working with the business as we expand into supermarkets across the UK and Europe.” comments Red McKay, Bossa Nova European managing director and VP of global sales.

Tank has significant credentials in the tech PR and retail space, with clients including The KPMG Ipsos Retail Think Tank, Ipsos Retail Performance and Harper Dennis Hobbs. Its owner Trevor Palmer comments:

“This is a big win for Tank, we’re delighted to be able to work with Bossa Nova from the start in Europe. It is using robotics technology like nobody else, and it’s gearing up to transform European grocery retail intelligence.”