US software giant appoints tank to lead European comms

Nottingham digital PR agency, Tank has been appointed to lead European PR, digital and social media comms for cloud-based global business management software provider, ECi Software Solutions.

With headquarters in Texas, the global tech company provides independent businesses and SME’s the tools to grow with business management, business intelligence, e-commerce and proof of delivery solutions.

The six-figure contract will see Tank working directly with the ECi team at its European headquarters in Lincoln, to support the continued expansion of the company in Europe.

Emma Davies-Carolan, head of field marketing at ECi Software Solutions, said:
“It’s great to be working with Tank, we’re really impressed with the way the team’s agile digital PR strategy is already taking effect, and it’s great to see the agency collaborating effectively with our US and European teams to help us meet our expansion goals.”

Trevor Palmer, director at Tank added:
“ECi Software Solutions has ambitious growth plans in Europe, in what is a competitive market, and it’s pleasing to see our campaigns immediately playing their part in realising this growth.”

This contract win closely follows Tank’s recent announcement that it has begun working with San Francisco based global robotics technology company, Bossa Nova to support its European business.

Learn more about ECi Solutions Software at www.ecisolutions.com. For more information on Tank, visit www.tankpr.co.uk.