Brand communications agency Warbox has teamed up with digital PR agency Tank to create a new brand identity for Nottingham’s oldest LGBTQ+ focused charity.
The Notts LGBT+ Network has been providing support and information across the county since 1975. The volunteer run charity aims to create a safe space for people looking for information, advice and help relating to LGBTQ+ issues, including sexuality, gender identity, sexual health and emotional well-being. It also partners with businesses to deliver inclusion training, working with the likes of Nottingham City Council, Nottinghamshire Police, The University of Nottingham, Capital One and NHS Nottinghamshire Healthcare.
Keen to remain visible to Nottinghamshire’s vibrant and growing LGBTQ+ community, the trustees approached both Warbox and Tank.
Working together, the sister agencies involved both trustees and volunteers to create the new brand identity, which is designed to represent a celebration of people coming together to support and learn from each other. This was then translated into a new website and marketing materials, which were unveiled at Nottinghamshire Pride.
Tank will now continue to work alongside the network, providing pro-bono PR and communications expertise for the charity.
Commenting on Notts LGBT+ Network’s new look, Richard Almond, volunteer and trustee, said:
“When we met with both Warbox and Tank, we were really impressed with their awareness and understanding of LGBTQ+ issues. We’ve been lucky to have found two businesses on our doorstep that support what we do.
“It’s really important that we represent the community we serve and it’s vital that we continually review our focus and mission. As the world moves ever faster, we realised the time was right to refresh our image. Our new brand is loud, proud and vibrant and, most importantly ensures that we stay visible to our wonderful community and reach even more people.”
Martin Stone, director at both Tank and Warbox, added:
“It was important that our team sat down with volunteers old and new to find out what was important to them and create something that was reflective of the vast array of people that the network is designed to help. This was never going to be a cold, corporate brand and instead, we have something that is fun, playful and creates an approachable and comforting feel.
“I was previously aware of the important work that the Notts LGBT+ Network carries out and, as a member of the community myself, this was a project that I’ve been really passionate about.
“I’ve worked with some big household names over the years but seeing the charity launch the new brand at Nottinghamshire Pride has been amongst those career highlights. My hope now is that the work we’ve done helps to increase support for, and donations to, the network so that it can continue to champion LGBTQ+ people in the county.”