Education PR and Marketing Services

Get in front of the right people in the right way, across the full education spectrum.

EdTech businesses use us to resolve pain points, getting the right messages to their audiences – generating leads and positive media profiles.

We keep education platforms and institutions ahead of the pack with digital marketing and education PR techniques, encouraging and speaking directly to new students, business partners and stakeholders.

Talk to us about education PR

Education PR Services

The education sector is challenging, with thousands of brands and institutions vying for editorial space.

What is it that makes one educator create more of a splash than another? How does one learning app attract more users? The education landscape is broad, so getting your voice heard above the crowd requires a strong, well-told story.

Good content equals media coverage, which in-turn drives web traffic, sign-ups and sales. If an education or EdTech brand is to get its message out to an enthusiastic and engaged audience, it needs to hit the right education publications. An education PR agency can open these doors – identifying stories and creating the best content to change the behaviour of target students, customers and stakeholders.

Our Approach-

How an Education PR Agency Works

An education PR agency opens doors – creating the best content to change the behaviour of target customers and stakeholders.

We work alongside existing teams to identify target audiences and create content that will put you in front of them. Using our clients’ stories, we draft content such as press releases, features and case studies to promote their products and services, and we can support their events.

Our team is made up of ex-journalists, copywriters and education PR experts – people that can turn a story into something the media wants to feature. Our experience of this sector is huge and varied. We’ve supported trade bodies in the promotion of school uniform benefits. We’ve helped a start-up launch a tool to help pupils to pass exams. We’ve even successfully launched the ambitious rebrand of a foundation of independent schools, steeped in heritage.

Our PR Experts Can Help With :

Create campaigns that help you make your mark

Collaborate with our Digital and SEO teams

Connecting you with opportunities to scale

For every single EdTech PR campaign, we build bespoke, targeted media lists that will add value to what we need to achieve. We establish what journalists and editors want for their audience and then pitch the idea with the perfect hook to entice them and their readers.

This isn’t ill-thought-out link building or spammy tactics from yesteryear. It’s not just about link building either, although we do offer this as a service too.

It’s creative, refined and targeted – with a pinpoint focus inside a broad brand vision.

Digital PR and SEO work hand in hand. Our technical SEO expertise defines where campaign content and links should be placed and directed to best influence search engine performance. This team will carry out extensive keyword and competitor research to look for the opportunities you might be missing out on.

Having worked with clients in the space, we understand the challenges in the industry and have a wealth of broad insights to take into meetings with you.

We’re connected with education institutions and media publications locally and further afield. You can rely on our strong connections to journalists and press contacts in various fields to push your story in front of the right audiences.

Ready to get started?

Discuss your next project

Our PR Experts

Georgie

Account Director

Matthew

Account Director

Annabel

Account Manager

Our Work -

Campaigns Tied to EdTech PR Goals

Swipe below for more

Access Education

One of the key players in the B2B SaaS market, The Access Group, sought out Tank’s support to generate leads for its education division, which specialises in the HR, finance and payroll tech which keeps schools running efficiently.

34.5k

Over 34,500 impressions on LinkedIn in first eight months of 2021.

142%

Increase of 142% in YOY impressions during those same eight months.

100s

We’ve created 100s of unique social media content since working with the team.

PR Insights

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0115 958 9840

+44 (0)115 958 9840 info@tank.co.uk