PR services
Why do you need a PR agency?
Your organisation lives and dies on its reputation.
Perceptions about its services, ethos, products and practices shape whether people want to work with and support you. The point of public relations (PR) is to help shape those perceptions.
PR is about getting you noticed for your expertise and marking out what makes you different. It’s how you communicate with customers – both current and potential – and demonstrate your knowledge through the media. That’s what gains people’s trust: it’s evidence that you know what you’re talking about.
Those signals don’t stop with media mentions. They ripple into search engines, social feeds and AI-driven platforms that summarise answers for millions of users. That’s why PR isn’t just a ‘nice to have’ – it underpins how your brand is found, understood and trusted everywhere.
We know the value of crafting stories that appeal to outlets, and beyond. Whether it’s to share news of expansion, a new product or service, to campaign for change or advise about an issue, we’ll work with you to make your voice heard.
How a PR service works
We need to get under the skin of your organisation.
Blindly firing out press releases achieves precious little. Understanding your goals, sticking points, plans for the future, staff and customers are all crucial for us to work effectively. We’ll create a PR strategy to focus our efforts, making sure that the coverage we achieve for you is right for what you need and serves an overarching purpose.
The fundamental principles of PR are paramount. The stories we create will be relevant, well-researched and able to bear up to scrutiny. We’re not interested in creating flim-flam and nonsense.
Everything we do will complement and further your brand. We’ll become its guardian, defending its reputation and cementing its standing amongst your audience. All media communications will come through us, and nothing will get worked on without your approval.
Our PR Experts
Tech PR whirlwind. Trade show global footprint world record holder. Burns dolls crafted from money and straw in his offshore tax haven, of a weekend.
Martyn
Head of Brand PR
Amazing coverage collector. Journalist charmer. Retford’s commuter. World’s politest person.
Ed
Senior Account Director
Offspring of journalism royalty. Smaller than you, but could definitely lift you. MeV - obstruct with caution. Not from Duffield.
Georgie
Account Director
Broadcast trained spectacular PR generalist. Enjoys terrible football and tonsorial topiary. World’s easiest going person (in Derby).
Matthew
Account Director
One-person ideas factory for clients. Penchant for interior design. Literary connoisseur and published poet who lived in Paris. Insists that's true.
Maisie
Account Director
Extremely tenacious PR-type. First class film buff. Fan of second class football. Actual reincarnation of Hannah Hauxell (RIP).
Molly
Account Director
Expert PR practitioner with a very thespian edge. Perpetual motion (and volume) in a single entity. Born of legal royalty.
Annabel
Senior Account Manager
Global citizen born in Hong Kong, now in Nottingham. Seasoned PR manager who readily dives into work tasks and restaurant menus. Has a predilection for upcycling old lamps.
Bex
Senior Account Manager
Long-form content queen, political historian and amateur clairvoyant. Honed her craft in the halls of Westminster. Ardent Scunthorpe United fan - in spite of her ethereal sight.
Lauren C
Account Manager
Recovering magazine journalist turned consumer PR maven. Fierce teller of the truth who spends her weekends regaling the airwaves with intense motorsport discussion.
Gemma
Senior Account Executive
Poet by instinct, PR by profession. Bringing a lyrical edge to the world of media, blending campaign strategy with a writer’s touch. Storyteller and podcast DJ.
Dara
PR Executive
Ex-chemist who swapped a lab coat for the world of PR. Lover of good books, baked goods, and a gold-star byline. Prefers four-legged friends over people. Will wear a jumper in summer.
Nadia
PR Executive
Ready to get started?
Some brands we’ve worked with
- Featured
PR FAQs
Why you should use PR instead of advertising.
By virtue of it having to be good enough to convince a team of journalists and editors of its merits, PR coverage is much more credible than an advertised message.
Readers, viewers and listeners pay far more attention to editorial content. Where advertisements are often either glossed over or completely ignored, pieces resulting from a good PR agency’s work are voiced by journalists themselves.
They often include further interviews and analysis, resulting in balanced, trustworthy articles that audiences can depend upon for reliable information, rather than being suspicious of a one-sided perspective.
Is PR still important in the era of AI search?
Yes, and possibly even more so. AI platforms, search engines and social feeds all rely on trusted sources. Strong PR creates the citations and brand signals that these engines draw on when answering people’s questions.
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The differences between B2C and B2B PR.
B2C (business to consumer) and B2B (business to business) PR are the key veins of approaching different audiences. The type we use depends on your business and whose attention it needs to attract.
B2C PR is about talking to the general public, either at large or with a specific interest. It might be to showcase a new product, give advice or highlight an issue. It involves a wide range of media outlets, from national newspapers and television to niche websites. It’s also common to team up with other experts or influencers, to boost a campaign’s clout amongst a particular audience.
By contrast, B2B PR is about communication from one business to another, within trade media. As well as news of expansions, services and products, it often focuses on issues affecting a particular industry – both your own and others that are affected. Targeting the latter is known as vertical PR.
What is a PR thought leader?
Thought leadership is a type of PR that concentrates on building your reputation as an expert, and dispensing that knowledge and advice to your market, in both trade and vertical trades.
A thought leader is someone who can give advice and guidance, inspire change and start discussions based on their knowledge. It’s your experience that underpins your authority and gives the audience reason to trust your judgement. The more trust is placed in you, the greater the influence your words can have.
Thought leadership PR can take the form of a newspaper or magazine column, a blog on your own website or as a guest on another. It can be a quote within a topical news article, or it can be a broadcast interview. What matters is relevancy and building your profile.
Which sectors does Tank have expertise in?
No pigeon holes here. Our specialism is PR; whilst we have undeniable strengths in certain sectors, we don’t concentrate on a particular sector. One of our greatest USPs is our ability to turn our hand to any industry.
Tank’s expertise is in knowing what journalists want, then creating stories that they want to cover. Our team of curious minds find out what the burning issues and fertile topics are, whatever the subject.
Across B2B and B2C, just some of the sectors we’ve worked our magic in are:
- Hospitality
- Technology
- Retail
- Health
- Education
- Finance