Keyword research, competitor analysis and strategy
Technical audits and improvements
On-page SEO and content creation
Link building and digital PR
Our keyword strategy will align with your business intentions and objectives, and consider the intent of the users you need to target. What a user expects to find and what they will do next should all be borne out by what they’re presented with on seeing your page.
Attention has to be concentrated on the aspects that will make the greatest impact and show the strongest signals to Google, rather than a scattergun approach of going after everything with little influence.
Our approach looks at not only short-tail terms, often found at the bottom of the sales funnel (the buying stage), but also at long-tail terms at the top of the funnel (the information and research stage). It’s this attention, paid to different stages of the process, that ensure potential leads are guided to you.
This strategy, though, is flexible. With inevitable internal and external changes, as well as Google’s own regular updates to its algorithm, the ability to react if necessary is crucial.
An initial SEO audit of your website could highlight aspects that are either hindering the ability of it to rank highly in SERPs (search engine results pages) or could simply be improved upon.
Your website could be bestowed with fantastic content that answers visitors’ questions beautifully and is a smooth joy to navigate. But, if technical SEO issues lurk beneath, it can hold your site back from its potential.
To make sure that’s not the case, we make sure that your website’s pages can be efficiently crawled, rendered and indexed by Google. In other words, the search engine knows what to do with them and what they say — and it shouldn’t take it very long.
Our efforts then focus on the navigation around your site, its internal linking structure, responsiveness, improving site speed making sure that it has sufficient mobile optimisation to be used on the most popular devices.
After resolving any technical issues with your website first, we’ll then turn our attention to snags on the pages themselves in line with the agreed keyword strategy and content plan.
This must be done before starting work on the new content, or before any digital PR and link building. The relevant pages must be in a suitable state that adequately serves the visitors we direct to them, giving them what they need and showing you’re a topic authority.
Any good SEO agency knows that, without correcting on-site issues, the extra traffic our strategy generates will be wasted in terms of gains in search rankings. We’ll be sure to make everything work hard towards getting you more visitors and sales.
We’re a PR-led digital agency. Creating great stories is in our blood, so we know how to wield them to build authoritative links that add value to your website in Google’s eyes.
In that context, prominence is based largely on trust. Our digital PR skills provide that and give your site the authority that fuels growth in search results. Trying to do that without the right links is impossible. We conduct a link profile audit and a link intersect review, or gap analysis, to determine the websites from which we’ll seek to build new links to that content.
With Tank as your SEO agency, spending time on small-scale piecemeal approaches, such as focussing solely on guest posting or picking up broken links will be a thing of the past. Investing in digital PR is what has the greatest effect. Full stop.
