PR FAQs

• What is SEO?

  Search engine optimisation (SEO) is the process of improving the position that web pages rank in search engine results, such as through Google. It includes both on-page and off-page changes.

  When it comes to search engine results for keywords relevant to your industry, the more visible your site is, the more traffic you will receive. That, in turn, gives more opportunity for visitors to complete sales, enquiries or any valuable action.

  SEO has several aspects. These range from the technical SEO aspects of how your website is built and the intuitiveness of the user experience, through to the quality of the content on its pages and the relevance of those words.

• Why SEO is important for every business.

  When a visitor is a potential customer, boosting the traffic to your website should translate directly into more business, through presenting you with a greater number of leads.

  Ranking highly within SERPs is also a clear indicator of how trustworthy and genuine a brand is, particularly for the most common queries in any particular field. Therefore, SEO isn’t only about increasing traffic to your website. It’s also about building your brand’s credibility.

  With good positions in search results established, traffic will steadily flow into your website, present new leads and generate sales... but you must keep on top of it.

• How can SEO increase leads and sales?

  Search engine results pages are a cutthroat environment. The first page of results in Google for a particular keyword receive more than 90% of the visitors, with the first position getting 25% alone, so the fight for businesses to rank amongst those 10 places is fierce.

  With good SEO tactics, your website appears in the higher positions, confirming to your target audience that yours is the correct site to visit to answer their queries. Each is a potential lead for more sales.

  As an SEO agency, we’ll help you navigate the constantly shifting world of search marketing. With each update to Google’s algorithm, we’ll work to ensure that you can make the best of it, continuing to rank highly for competitive keywords.

• What does an SEO agency do?

  An SEO agency sees what changes your website needs in order to rank highly for the search terms you need, then carries them out or guides your team to do so. It helps earn and build quality links from relevant sites by providing information that is useful to those readers, generating traffic from people who have a genuine interest.

  As well as forging these links, the agency will improve your website’s content, architecture and other technical aspects to create a strong foundation and better user experience for those new visitors.

• How do I choose an SEO agency to work with?

  SEO is more science than art, so experience counts. To choose an SEO agency, you must understand its wisdom and compare different teams’ knowledge. Look at the results gained for other clients and the similarities with your business, market or issues.

  It’s also important to choose an agency with which you could have good chemistry, but not at the expense of commercial awareness.

• How much does it cost to hire an SEO agency?

  That depends on what you want to achieve, and by when.

  The number of keyword groups you want to build your authority around, competitiveness amongst rivals for positions in those SERPs, the technical state of your website and its existing ranking positions are all important factors.

  An SEO agency will then estimate the time needed to deliver a robust plan. It’ll present that in terms of monthly cost across an initial period of time.

• Where are Tank’s SEO experts based?

  As an SEO company in Nottingham, all of our team are based in and around the city. In our restored Victorian office in the heart of the Lace Market, they rub shoulders with specialists in our other proficiencies.

  Visit us and see how what we offer amongst the Nottingham SEO scene is a breath of fresh air.