Tech PR Services

Make a name for your tech brand.

If your tech brand wants to be seen, it needs to make its way into the most relevant publications.

The world of tech PR is notoriously competitive. We know that good content means higher quality coverage, helping you generate digital media features and external links – improving your performance in search.

We can make this happen as your tech PR agency, listed as one of PR Week’s top 40 agencies in the UK. Startups and some of the world’s largest tech based companies use us to get the right messages to their audiences, generating leads and positive media profiles.

Talk to use about your Tech PR strategy.

Creating campaigns that help you make your mark.

Tech startups and established global tech providers alike need to know exactly what it is that differentiates them and communicate it well to the people that will use, love, and keep coming back to their product or service.

When it comes to getting your tech brand out there, marketing and PR is a task that fast-paced companies often don’t have the time or resources for. But, hiring an agency runs the risk of a “cookie cutter” strategy that relies heavily on buzzwords and lacks personality. As if being a tech company means you should show no human character…

And, it’s not just leads and customers you need to convince. It’s absolutely crucial to get your name out there in the media – a task that’s becoming increasingly difficult and competitive. Our team of copywriters, journalists and tech PR experts can turn any story into a media must-have.

Our Approach-

Opening doors with expert-led tech PR

Putting you in the right business and technology publications.

We work with our clients’ teams to establish a key target audience and produce a content strategy that is designed to get right in front of them. With our clients’ stories, we create content such as press releases, Q&As, profile pieces and case studies to promote software, services and products.

Having worked with tech brands with diverse target markets, B2B and B2C, we’re a tech PR agency that is well versed in creating relevant, unique content that appeals to your ideal audience – from purchasing teams to technical specialists or consumers. We write in a language they understand and spend time researching target media, to push your content in the right places. We consider what journalists want from our clients, and what their audience will want to read. We talk, we learn and we deliver.

Our Tech PR services include :

Create campaigns that help you make your mark

Link building and digital PR

Keyword research, competitor analysis and strategy

Helping you differentiate and make your mark

As your tech PR agency, we combine our digital marketing specialities to optimise profile pieces, content reports and case studies for the perfect audiences, with every campaign designed to expand your brand and attract the people.

For every single tech PR campaign, we build bespoke, targeted media lists that will add value to what we need to achieve. We establish what journalists and editors want for their audience and then pitch the idea with the perfect hook to entice them and their readers.

Creating excellent PR stories is in our blood at Tank. We know how to wield them to build authoritative links that add value to your website in Google’s eyes.

Our digital PR skills provide that and give your site the authority that fuels growth in search results. Trying to do that without the right links is impossible. We conduct a link profile audit and a link intersect review, or gap analysis, to determine the websites from which we’ll seek to build new links to that content.

Our keyword strategy will align with your business intentions and objectives, and consider the intent of the users you need to target. What a user expects to find and what they will do next should all be borne out by what they’re presented with on seeing your page.

Our approach looks at not only short-tail terms, often found at the bottom of the sales funnel (the buying stage), but also at long-tail terms at the top of the funnel (the information and research stage). It’s this attention, paid to different stages of the process, that ensure potential leads are guided to you.

We will help you understand what makes your company unique and use that to sell your story to media publications.

Creative, refined and targeted – with a pinpoint focus inside a broad brand vision, we can help you communicate in a way that convinces and inspires.

Using well-crafted written copy and standout visuals, we can encourage media publications to promote your content and inspire new users to visit your domains.

Ready to get started?

Discuss your next project

Our PR Experts

Martyn

Martyn

Head of PR

Georgie

Georgie

Account Director

Ed

Ed

Account Director

Matthew

Matthew

Account Director

Our Work -

Campaigns Tied to Tech PR Objectives

Swipe below for more

ACCESS white logo

The Access Group

The Access Group is one of the UK’s largest business software providers, with over 5,000 staff and more than 15 divisions spanning legal, education, manufacturing and more.

Its overall domain doesn’t lack authority – Access is a major player in the software game. However, at a division level, it continues to face challenges in organic search when up against industry-specific competitors.

RESULTS

This has included campaign content targeting new teachers (Access Education), a stamp duty-focused campaign to target conveyancers (Access Legal), a Product Lead Time Index (Unleashed) and more.

150+

referring domains into various divisions across The Access Group in just six months.

Vestd

Vestd

Sharetech platform Vestd wanted to increase awareness of the power of sharing equity with employees through share schemes and position its SaaS platform as the go-to solution for business leaders. To do so, it needed to establish its voice as an authority in the press, as well as educating fast-growing businesses.

200+

Media mentions over a two year period, including with The Times, Daily Mail, Sifted, UK Tech News and Startups.co.uk.

>50%

More than half of those media mentions contained links to the Vestd site, building search authority on target keywords.

33%

Increase in branded search clicks to the Vestd site - as a result of brand building activity and improved search rankings.

SAS white logo

Achieving top 3 status in Google for the keywords 'artificial intelligence' and 'AI'.

Multinational software specialist SAS wanted to boost the standing of its work with artificial intelligence (AI), drawing attention to the business as a leading expert in hyperautomation. To do so, it needed more links to its AI category page, and this campaign looked to do just that.

Our data-led campaign revealed which UK cities are most prepared for the ongoing advancements in artificial intelligence.

We used a variety of different data sources including number of related AI postgraduate courses, number of automation related jobs and R&D investment figures to create an index of the UK’s most AI ready cities.

To present these findings, we created a bespoke landing page on the SAS website and issued a press release to technology, trade and business media.

70+

referring domains from trusted, high-authority technology, regional and trade media sites.

Top 3

Achieved in Google for the keyword 'Artificial Intelligence' within a 12-month period.

172

Pieces of media coverage in the UK and Ireland over a 12-month period.

PR Insights

Discuss your next project...

0115 958 9840

+44 (0)115 958 9840