Create campaigns that help you make your mark
Link building and digital PR
Keyword research, competitor analysis and strategy
Helping you differentiate and make your mark
As your tech PR agency, we combine our digital marketing specialities to optimise profile pieces, content reports and case studies for the perfect audiences, with every campaign designed to expand your brand and attract the people.
For every single tech PR campaign, we build bespoke, targeted media lists that will add value to what we need to achieve. We establish what journalists and editors want for their audience and then pitch the idea with the perfect hook to entice them and their readers.
Creating excellent PR stories is in our blood at Tank. We know how to wield them to build authoritative links that add value to your website in Google’s eyes.
Our digital PR skills provide that and give your site the authority that fuels growth in search results. Trying to do that without the right links is impossible. We conduct a link profile audit and a link intersect review, or gap analysis, to determine the websites from which we’ll seek to build new links to that content.
Our keyword strategy will align with your business intentions and objectives, and consider the intent of the users you need to target. What a user expects to find and what they will do next should all be borne out by what they’re presented with on seeing your page.
Our approach looks at not only short-tail terms, often found at the bottom of the sales funnel (the buying stage), but also at long-tail terms at the top of the funnel (the information and research stage). It’s this attention, paid to different stages of the process, that ensure potential leads are guided to you.
We will help you understand what makes your company unique and use that to sell your story to media publications.
Creative, refined and targeted – with a pinpoint focus inside a broad brand vision, we can help you communicate in a way that convinces and inspires.
Using well-crafted written copy and standout visuals, we can encourage media publications to promote your content and inspire new users to visit your domains.