AI search audit
Our full AI Search Audit goes deep – analysing your entire AI search footprint, revealing what’s helping, what’s hurting, and how to improve.
We’ll show you how visible, credible and consistent your brand looks to the likes of ChatGPT, Claude, Perplexity and Google AI Overviews – and give you a clear strategy to act on.
Our Experts
Leading Tank’s digital charge. 15+ years in digital marketing. Resident AI expert, gym devotee and Derby fan – all requiring unreasonable optimism.
Martin
Head of digital
Tech PR whirlwind. Trade show global footprint world record holder. Burns dolls crafted from money and straw in his offshore tax haven, of a weekend.
Martyn
Head of brand PR
Trained journalist with a background in local news. Wordsmith and eagle-eyed proof reader. Culture vulture, European explorer and runner.
Catherine
Head of content
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Trusted by leading brands
- Featured
How is optimising for AI search different from SEO?
SEO is about ranking higher in search engine results. GEO focuses on being included in AI-generated answers, which are built from sources that AI platforms see as credible, useful and easy to understand. The two strategies work together, but GEO also relies heavily on brand presence, clarity and authority.
Why should we invest in AI search now?
Generative search isn’t a future trend – it’s happening now.
Platforms like ChatGPT and Gemini are already changing how people discover information, products and services.
If your brand isn’t being mentioned, it’s being missed. And you’re missing out on visibility, influence and trust at a key moment in the user journey.
Can I track AI search performance like SEO?
There are already some tools that give you at least a sense of what’s happening. GEO metrics and the tools to track this are still evolving, but we can measure factors that impact visibility.
Key indicators like brand mentions, citation frequency in AI tools and AI search traffic to your website can help shape your measurement and approach to optimisation.
What type of businesses benefit from success in AI search?
Increasing visibility within the responses that AI search platforms produce is ideal for any business that relies on trust, authority or thought leadership.
If you want your brand to be part of the conversation – and the answers – this is where to start.