The AI era demands a new marketing funnel
Your classic marketing funnel is rapidly evolving. In its place is something smarter, faster and infinitely more personal: an AI-driven ...
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Your brand advantage in Gen AI
Search behaviour has changed for good Generative AI (GenAI) has already changed the playbook for anyone in brand marketing as ...
AI Max for Search: Google’s Next Big Thing, or Just ...
Google’s latest move in paid search isn’t subtle. AI Max for Search launched on 6 May 2025, pitched as a ...
Link. Cite. Rank. Unite: Cracking search in the AI-first era ...
The digital landscape is shifting under our feet. The biggest game-changer right now? Artificial intelligence (shock), with large language models ...
Welcoming Nickie Elenor to the board: New legal and people director ...
The Boda Group, which comprises our digital marketing and PR agency, as well as brand communications agency Warbox, and customer ...
THE EVOLVING WORLD OF CONSUMER FINANCE – WHERE ARE WE ...
While there’s much debate around topics such as purpose driven banking and corporate social responsibility (CSR), banks are also grappling ...
PITCHING ISN’T DEAD, BUT IT HAS EVOLVED: WHAT JOURNALISTS EXPECT ...
In 2025, pitching a story to journalists is no longer just about crafting a compelling narrative – it’s about deciding ...
WHAT WILL DRIVE GROWTH IN THE EAST MIDLANDS’ HEALTHTECH SECTOR? ...
From robot-assisted surgery to AI-enabled diagnostics, HealthTech is already changing lives and starting to change how care is delivered. The ...
From SEO to GEO: Adapting For the Era of AI ...
A quote that used to feel like hyperbole. Now, feels like a fair warning, especially if your job involves helping ...
What Comes First – Footfall or Retailers?
The demise of many UK shopping centres has been well documented over recent years, impacting countless towns and cities up ...
YOU’VE GOTTA BE ROLLING IN IT: THE COST OF BEING ...
Stop crying your hearts out – Oasis is reuniting! After a 15-year wait, fans can see the Britpop legends on ...
TANK MAKES CONSIDERABLE GAINS IN THE PR WEEK TOP 150 ...
Tank has achieved its highest ever ranking in the PR industry’s most prestigious league table – the PR Week Top ...
TANK LAUNCHES COMMUNITY SCHEME WITH BROADWAY CINEMA AND NOTTS PRIDE ...
Nottingham-based digital marketing and PR agency, Tank, has launched a new community initiative, designed to provide free marketing support to ...