PR | Tank

Views, events and industry news

Latest

Feb 24

Trust isn’t the outcome of marketing anymore – it’s the entry point

For a long time, marketing followed a fairly predictable logic: Visibility came first and, if everything went to plan, trust arrived later.

Feb 20

Discovery before search: why brand PR is the key to unlocking LLMs

A colourful bunch of flowers being taken out of a Flying Flowers delivery box.

Jan 22

Tank and Flying Flowers partnership blooms

Jan 10

Combining brand PR, digital PR and SEO to maximise success in a competitive market

Jan 7

Authenticity isn’t a tone of voice anymore. It's infrastructure.

Oct 1

The golden rules of crisis comms

Content marketing

Jul 14

The evolving world of consumer finance – where are we now?

Jul 10

Pitching isn’t dead, but it has evolved: What journalists expect In 2025

Jun 19

How we measure the value of PR in a data-driven business culture