Our digital marketing and PR agency has secured a new retained contract with national flower delivery company, Flying Flowers.
Following the success of two high-performing Brand PR and Digital PR projects in 2025, the new partnership will see Tank deliver an integrated Digital PR and SEO strategy. The team will be supporting the online florist with creative campaigns, expert-led content and strategic guidance around evolving SEO best practices – including the impact of AI-led search and large language models (LLM).
The work is focused on driving long-term organic growth, strengthening brand visibility and supporting Flying Flowers’ commercial performance in a highly competitive retail landscape.
Commenting on the partnership, James Reisner-Watkins, head of digital PR at Tank, said:
“Our initial work with Flying Flowers has shown just how powerful Digital PR can be when it’s tightly aligned with SEO and commercial goals. I’m super proud of the team for delivering meaningful organic growth, securing over 65 pieces of coverage and 37 high-quality links, including 19 national tier-one placements during our project work over the past six months. Crucially, we’ve driven core keywords such as ‘flowers by post’ from page one fringe positions to within top six results, while seeing branded search demand grow by over 60%.
“Campaigns like our nationally covered UK wildflower walks piece demonstrated the value of combining creativity with data-led strategy alongside really useful advice for consumers. Moving into a full retainer for 2026 allows us to build sustained momentum. With a key focus on helping Flying Flowers adapt to evolving AI-led search and delivering continued results for both brand visibility and revenue growth, we’re excited to see what creative ideas will blossom over the next year.”
Sandra Varley, head of Flying Flowers, added:
“Success is defined not only by immediate commercial results but in activity that aligns with our strategic goals and supports longer term spontaneous awareness. As a purpose led business, a deciding factor in choosing Tank was our shared values and focus on building long term relationships rather than short lived results. We’re delighted with the results Tank has delivered. In a short space of time, we’ve seen national coverage that truly captures the essence of our brand. The team’s integrated approach – blending creativity with a clear understanding of how Digital PR and SEO can drive our commercial success and collaborating with our own internal team to deliver effective campaigns at pace.
“That level of impact, and the trust we’ve built, made the decision to commit to a retained partnership an easy one. As the digital world constantly changes, especially with AI influencing how our customers find us, having a proactive, data-driven partner like Tank is invaluable.”
Tank is part of the The Boda Group which also includes brand communications agency Warbox and customer success consultancy Kaptive.