AI | Tank

Views, events and industry news

Latest

Feb 20

Discovery before search: why brand PR is the key to unlocking LLMs

To earn the favour of LLMs, brands need to focus on building trust, authority, and relevance upstream.

Content marketing

Jan 12

Avoiding the slop in 2026. Original content is actually still achievable

Jan 11

Don’t blame AI if you’re targeting blind in paid

Jan 9

Digital PR and GEO are more interlinked than you think

Jan 7

Authenticity isn’t a tone of voice anymore. It's infrastructure.

Dec 10

AI’s Christmas nice list: Which UK retailers are showing up in AI search?

Abstract painting representing shifting patterns

Oct 14

The Google AI search shift report

Sep 7

The AI era demands a new marketing funnel

Sep 4

Your brand advantage in Gen AI