AI | Tank

Jan 12

Avoiding the slop in 2026. Original content is actually still achievable

‘Slop’ was named Merriam-Webster’s 2025 Word of the Year – and you don’t need to work in marketing to recognise it. Believe it or not, original content is still possible. Our head of content shares her advice.

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Avoiding the slop in 2026. Original content is actually still achievable

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