Digital marketing and PR agency Tank has been appointed by 20i, one of the UK’s leading managed cloud hosting specialists, to spearhead a comprehensive digital PR and comms strategy to target continued US market growth.

Launched in 2016, 20i has evolved into an international hosting powerhouse, boasting data centres across three continents and a substantial US customer base. Supporting the company’s continued global momentum, Tank will deliver creative hero campaigns alongside reactive PR activity and thought leadership – accelerating brand awareness and boosting visibility and authority in the competitive international tech landscape.

In recent months Tank’s digital PR team has continued to expand its global portfolio, delivering measurable impact for clients across technology, e-commerce and sustainability sectors through innovative campaigns, strategic thought leadership and data-driven initiatives.

Speaking about her team’s latest win, Becca Peel, head of digital PR at Tank, said:

“The 20i team is an exceptional example of an ambitious UK tech brand ready to break new ground on the global stage, and this partnership offers us the exciting opportunity to support their expansion into one of the world’s most cut-throat tech markets. For us, this is an opportunity to use digital PR for not just brand visibility, but to fundamentally strengthen 20i’s credibility, authority and lasting presence worldwide. It’s the kind of high-impact, global brief our team is built for.”

Matthew Telfer, Marketing Director at 20i, said:

“As we continue to strengthen our presence in the US, it’s important that our communications strategy reflects both the scale of our ambitions and the quality of the platform we’ve built. Tank impressed us with their strategic approach to digital PR and proven ability to deliver campaigns that drive meaningful engagement. We’re excited to work together to raise awareness of the 20i brand and support the next phase of our international growth.”

Tank is part of The Boda Group which also includes brand communications agency Warbox and customer success consultancy Kaptive.