Digital marketing and PR agency Tank has announced a series of senior promotions across its Nottingham and Manchester offices, reinforcing its leadership team and positioning the business for continued growth.
James Reisner-Watkins steps into the new role of performance director, while Becca Peel has been promoted to head of digital PR and joins Tank’s senior leadership team.
James will be working closely with managing director, Martin Stone, to drive strategic and operational alignment across the organisation. His new role will ensure each department operates as a high-performing business unit, with a strong focus on quality, efficiency and sustainability growth.
Becca’s promotion recognises five years of impact at Tank, where she has played a pivotal role in shaping and scaling the agency’s digital PR offering. As head of digital PR, she will lead the team’s continued evolution, while contributing to wider business strategy as part of the senior leadership team.
James Reisner-Watkins, performance director at Tank, said:
“Tank has always been about doing things properly, combining strategic thinking with true collaboration. Having spent more than eight years with the business, I’ve seen Tank evolve, and this role will provide a huge opportunity to help sharpen how we operate as we continue to grow alongside our clients. It’s about making sure every team is aligned, performing at a high level and set up for long-term, sustainable success. Having grown Tank’s digital PR offering from scratch, I have a unique, first-hand insight to bring to the other departments”
Becca Peel, head of digital PR, said:
“I’m incredibly excited to step into this role. Having joined the agency five years ago, it’s been brilliant to see the digital PR team grow from just James and I into a thriving, multi-disciplined department. I’m proud to lead a team that consistently delivers high-quality, relevant coverage for our clients, while always pushing to evolve what we do - from strengthening our core offering to driving real impact in areas like online visibility and AI search. There’s so much more to come.”
Alongside these senior appointments, Tank has made a number of promotions across its brand PR, digital PR and digital teams.
In the digital PR team, Lauren Gray has stepped up to become account director, while Katie Peacock has been promoted to account manager.
In the Brand PR team, Lauren Culpin becomes senior account manager, while Connor Dowling and Charlotte Yardley have both been promoted within the digital team to become senior SEO manager and senior SEO specialist, respectively.
Managing director of Tank, Martin Stone, said:
“These promotions reflect the strength and depth of talent we have across the agency. Becca and James, in particular, will play a critical role in shaping the next phase of Tank’s growth, but it’s fantastic to see so many of our people progressing. We’re building a team that’s ambitious, aligned and ready to take the business forward.”
To find out more about Tank, visit https://tank.co.uk/