Nottingham and Manchester-based digital marketing and PR agency Tank has been appointed by CMap, a leading provider of professional services automation (PSA) software, to support its international growth strategy.

Building on Tank’s extensive SaaS experience, the agency will deliver a comprehensive, integrated organic search and AI visibility strategy to increase CMap’s footprint in the UK and US markets.

Its team will support CMap with data-led campaigns, expert-led content and strategic guidance to drive organic search and LLM search visibility. The work is focused on driving long-term organic growth, building brand visibility and supporting CMap’s commercial performance as it seeks to continue to scale in the UK and US.

CMap supports professional services companies, including consultancies and AEC firms, with project and resource management software. Its 140-strong team is based out of offices in Manchester and Orlando.

Commenting on the partnership, Alex Gregory, head of business development at Tank, said:

“This partnership reflects just how quickly search is changing, with more brands seeking help to improve their visibility on AI-led search platforms and LLMs. CMap is a rapidly expanding SaaS business with ambitious plans to increase market share in the US, while maintaining its market-leading authority in the UK. Building genuine brand recognition and capturing search demand will be central to delivering this growth.

“As an agency which built its foundations in PR, and with an ever-increasing portfolio of impactful SEO deliveries, we are uniquely positioned to help CMap achieve its commercial objectives.”

Jon Stead, CEO of CMap, added:

“As we enter our next phase of international growth, we needed an agency partner that genuinely understands the complexities of the SaaS sector and the shifting dynamics of modern search. Tank stood out because of its combined expertise. The team doesn't just understand technical SEO, they know how to build the brand authority required to win in the AI era.”

Tank is part of The Boda Group which also includes brand communications agency Warbox.