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AI Search Strategy Health Check

Complete our health check in minutes to understand how well your marketing strategy is set up for AI search – and where to focus next.

  • Free, under five minutes to complete
  • A health score across the five major influencing categories
  • Instantly emailed PDF, rich with our specialists’ insights and strategic advice
Start the health check

Meet the specialists that bring this to life

Martin Harris

Martin

Head of digital

Catherine Allen

Catherine

Head of content

Stuart Tongue

Stuart

Social lead

Martyn Gettings

Martyn

Head of PR

Our Clients

How it works

01

Answer questions across 5 categories

Multiple-choice questions about your content, PR, community presence, technical setup and entity signals. Complete in 3-5 minutes.

02

We score your answers

Your responses are mapped against Tank's expert insights and our knowledge of what large language models are picking up on across all five categories. Instant and personalised.

03

Download your PDF report

Your personalised report is ready moments after you complete the assessment. You'll receive your PDF in your inbox.

Why this matters

01

Only 16% of brands systematically track AI search performance

McKinsey found the window to act before your competitors do is still wide open.

02

68% of search results are now AI-generated

SparkToro found the majority of results are now shaped by AI before a user ever clicks. Bain estimates organic traffic is already down 15–25% as a result.

03

89% of AI citations come from earned media – not your website

Muck Rack found AI engines treat third-party coverage, forums and external sources as their primary evidence. Your PR and content strategy needs to adapt.

04

Inconsistent brand data causes a 2.8x drop in AI citation rates (Metrics Rule)

If your brand says different things across your website, product feeds and PR, AI engines quietly drop you. Most brands haven't fixed this yet.

05

96% of web pages get zero organic traffic (Ahrefs)

Mass-produced content no longer works. AI rewards dense, structured, original information – not volume. Our health check shows you exactly where your content strategy stands.

06

The brands that get this right get cited by every major AI engine

Take the SAS AI Cities Index – produced by Tank. It's now cited by ChatGPT, Claude and Perplexity as the definitive source on AI adoption across UK cities.