Eurocell, the UK’s leading manufacturer, recycler and distributor of uPVC building products, set an ambitious goal: a 75% increase in online B2C revenue, with 41% to come from organic search.

To achieve this, there needed to be a focus on the customer journey. Shoppers wanted more confidence when buying products online, easier ways to find what they were looking for, and clearer delivery and pricing details. At the same time, the site required technical SEO improvements and a stronger response to the shifting shape of search.

Tank pulled everything into one place – SEO, UX, CRO and digital PR working together rather than in silos. The aim was simple: make the site easier to use, easier to find and easier to trust.

Product pages were given a clean, mobile-first look with sticky calls to action and clear signals that you could buy with confidence. For fencing, which can be a tricky online purchase due to measurements and extra fittings needed, we built the first Composite Fencing Configurator of its kind – a straightforward tool that turned head-scratching into hassle-free ordering.

A survey of 100+ visitors told us people wanted quicker ways to get to the right product, so we added a new on-site search that did just that. Behind the scenes, we tidied up crawl issues and improved product data so Eurocell showed up more often – and more clearly – in Google Merchant Centre. We also introduced new content formats like Q&As and key takeaway boxes, written with both people and AI search engines in mind.

Away from the website, our PR team made sure Eurocell’s name travelled further. One campaign based on EPC energy efficiency took raw energy data and turned it into maps and regional stories that caught the eye of national media. We also created a bank of useful, tips-led guides that appeared across 160+ regional outlets – keeping Eurocell in front of homeowners and trades alike.

In addition to 380 pieces of coverage and features in the Daily Mail, Mirror, Express, Mail on Sunday and across 160+ regional titles, we achieved results across all core marketing areas. Page one keywords increased from 8,005 to 13,855 and Eurocell achieved its best ever online monthly sales in July 2025.