In 2024, Eurocell, the UK’s leading manufacturer, recycler and distributor of uPVC building products, saw real potential in garden rooms – fully detached and insulated buildings for gardens. The opportunity was big, but so were the hurdles: high price tags, long decision cycles and competitors with higher ad spend.

For the first half of 2025, the targets were bold – a 90% uplift in leads compared with 2024, a 30% improvement in lead quality, and a 61% increase in projected sales. To get there, Eurocell needed a strategy that could cut through the noise, build trust and make it easier for customers to say yes.

We built a paid media plan that worked the whole funnel – Google, Bing, Meta and YouTube – taking people from first glance right through to enquiry.

AI-driven tools like Performance Max and Meta Advantage+ were trained on Eurocell’s own first-party data, so ads reached the right people at the right time. To shape the creative, we asked 100+ homeowners what held them back from making a purchase. The answers – unclear pricing, not enough reviews, missing warranty info – fed directly into the ads, which highlighted transparent costs, guarantees and real installs.

Fresh creative kept things moving: from simple, price-led static ads to a timelapse of a garden room being built from start to finish. That variety halved the cost per lead and racked up 400k video views in six months.
On the site, we cleared away conversion barriers. An exit-intent lightbox brought in 1,000+ extra leads a year, a sharper hero CTA boosted brochure downloads by 7% in two days, and ongoing landing page tests lifted conversion rates more than 10% year-on-year.

We also shifted spend to the start of the season, getting in front of customers before the bidding wars heated up – a simple move that kept Eurocell ahead of the competition.

The campaign exceeded every target, with over 90% of Eurocell’s garden room leads coming from PPC.