The difficulty lay in translating highly technical insight into clear, relevant narratives that could resonate with wider technology, broadcast and mobility audiences without losing credibility.

Tank partnered with ETL to elevate the brand’s visibility beyond its traditional niche. The relationship centres on collaboration with ETL’s subject matter experts, turning their technical expertise into accessible, authoritative content with clear relevance to the wider industry.

Tank built a broader media footprint for ETL by aligning its insight with the industry’s biggest pressures — resilience, security, spectrum efficiency and evolving connectivity demands.

We developed thought leadership and data-driven campaigns that delivered timely, valuable commentary. Working closely with ETL’s engineers and product specialists ensured every piece was grounded in real expertise, while remaining clear enough for non-specialist audiences.

The result was a steady flow of story-led content that positioned ETL Systems not only as a manufacturer, but as a voice shaping the future of satellite communications.

ETL coverage was featured alongside NASA in an industry round-up