SAS
Challenge
Multinational software specialist SAS wanted to boost the standing of its work with artificial intelligence (AI), drawing attention to the business as a leading expert in hyperautomation. To do so, it needed more links to its AI category page, and this campaign looked to do just that.
Solution
Our data-led campaign revealed which UK cities are most prepared for the ongoing advancements in artificial intelligence.
We used a variety of different data sources including number of related AI postgraduate courses, number of automation related jobs and R&D investment figures to create an index of the UK’s most AI ready cities.
To present these findings, we created a bespoke landing page on the SAS website and issued a press release to technology, trade and business media.
Results
70+
referring domains from trusted, high-authority technology, regional and trade media sites.
Top 3
Achieved in Google for the keyword 'Artificial Intelligence' within a 12-month period.
172
Pieces of media coverage in the UK and Ireland over a 12-month period.
130m
Circulation across National, tech and vertical press including The Daily Record, Computer Weekly, The Register, The Next Web.
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