UK Debt Expert is one of the UK’s largest debt insolvency businesses and suppliers of Individual Voluntary Arrangements (IVAs) helping thousands of people to manage their unsecured debt levels. The business hit a ceiling with its organic strategy and engaged Tank to support with its link building efforts.

IVAs can be a taboo subject with journalists and Tank has had to think creatively to deliver relevant audience campaigns that journalists are happy to link to.

With energy prices at an all time high, Tank developed UK Debt Expert’s Christmas Lights Calculator, allowing users to enter their type and quantity of Christmas lights, date of installation and usage levels to establish the cost of running these over the festive period.

Links so far include Sky News, Metro, Daily Mirror and Daily Record.