Yorktest
Helping health tech specialist break into the American SERPs
Challenge
After conquering the UK market, home-to-laboratory test specialist YorkTest wanted to break into the UK search space with its food sensitivity tests.
The US site only had 33 referring domains linking into it, which was not strong enough to rank for YorkTest’s target search terms.
Tank created a multi-layered digital PR approach, combining timely data-led content campaigns with informative thought leadership stories.
Solution
Tank created a multi-layered digital PR approach, combining timely data-led content campaigns with informative thought leadership stories.
Results
referring
new referring domains from the likes of Men's Health, Business Insider, The Sun US and Fox
authority
increase in the website's domain authority
traffic
increase in organic traffic from the US region