Yorktest
Challenge
After conquering the UK market, home-to-laboratory test specialist YorkTest wanted to break into the UK search space with its food sensitivity tests.
The US site only had 33 referring domains linking into it, which was not strong enough to rank for YorkTest’s target search terms.
Tank created a multi-layered digital PR approach, combining timely data-led content campaigns with informative thought leadership stories.
Solution
Tank created a multi-layered digital PR approach, combining timely data-led content campaigns with informative thought leadership stories.
Results
300+
New referring domains from the likes of Men’s Health, Business Insider, The Sun US and Fox.
8%
Increase in the website’s domain authority.
371%
Increase in organic traffic from the US region.
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