From SEO to GEO: Adapting For the Era of AI Search
A quote that used to feel like hyperbole. Now, feels like a fair warning, especially if your job involves helping ...
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Your Next Customer Might Be an AI Agent (And That Changes Everything)
Imagine your customer doesn’t scroll, click, or even type a search query. They just ask their AI assistant to buy ...
Got Something To Say? Customers May Not Always Want To Hear It
So many brands are guilty of getting bogged down with their messaging and what they think is important to customers. ...
Finding a strategic agency partner that goes beyond the brief
The traditional client-agency relationship was purely transactional. One party gives the brief and pays the invoice, the other does the ...
Gated or Ungated: A Content Marketer’s Dilemma
These days, finding an actually useful looking report or white paper among the plague of sales material online feels as ...
No one remembers the brands with the best white papers
No, I’ve not gone mad. And yes, I stand by that headline. There is a huge strategic culture clash to ...
The right time to bring in a strategic agency partner
The foundation of good marketing is a compelling idea. Whatever the medium, this idea has to be credible, authentic and ...
Put people at the heart of Strategy
The rise of Skynet is some way off but I’m seeing a distinct lack of human finesse in modern marketing. ...
Judgement day: AI and robots…
After running out of things to do in lockdown boredom, I’ve recently got into a new show called ‘Billions’ – ...
Digital developments at Tank
Tank has made two new appointments, welcoming digital manager Andrea Blair, and office manager Lisa Baker to its expanding team. ...